Service Designer Thinker Strategist
About me
MY BACKGROUND
My name is Roy Martens, living in Amsterdam – The Netherlands.
Currently working as Lead Service Design at Emakina.
I once came across a sentence that explains my work ethic quite well:
“I love how design works more than I love designing”
TOP QUALITIES
Action-oriented, Critical thinker, Passionate
EXPERTISE
Experiment Design | CX strategy | Service Design | User Research | UX Design
EDUCATION
2011 – 2013 | Graduated with Excellence / Cum Laude
Syddansk Universitet M.Sc., IT Product Design
2008 – 2011 | Technische Universiteit Eindhoven B.Sc., Industrial Design
MY TOOLS
In case you were ever wondering what tools a service designer works with the most in his or her day-to-day activities, I have shown an overview of the average usage per tool below.
MY METHODS & SKILLS
Aside from tools, as service designer you don’t just sit behind a desk and your laptop. Instead, you often interact and engage with both customers, stakeholders and everyone else involved in the Design Thinking process.
To do that – tools and methodology ar a means to an end. It is important to understand how and when to apply them for you to make impact and deliver ROI.
That said – I do want to give an overview of some of the Qualitative and Quantitative methods that are typically applied, as well as a few tools that are result of that.
Qualitative
- Workshop facilitation
- Interviews & observations
- Generative sessions (such as co-creation)
- Usability tests
- Service Safari
Quantitative
- Online surveys
- Google analytics
- Business analytics (NPS, Churn, ROI, CTR, ...)
Tools
- Customer Journey Maps
- Service Blueprints
- Stakeholder maps
- Value proposition canvas
- Service scenarios
- Need bases profiles & personas
- Experience flows
- Ecosystem impact maps
- Wireframes
- Concept sketches
Work modes
- Agile / Scrum
- Design Thinking
MY publications
